Precision
branding and
visual design for
growth-stage
ventures.

Schedule call

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Branding

websites
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‍

packaging
‍
‍

advertising

Tech

hospitality
‍
‍

saas
‍
‍

Luxury

/ The brands customers love aren't accidents.

A 2018 Forrester study found that businesses treating design and brand as a strategic priority consistently outperformed peers.

What they found was that brand touched everything from sales and onboarding, to retention, not just the front door.

That's the work we do. Our small, principal-only teams give growth-stage enterprises the foundation to scale a brand that performs at every stage of the customer relationship.

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/ One software client. Four years. 105 projects.

Micromine is a global mining software company operating in one of the most relationship-driven industries in the world.
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Our work spanned every stage of the customer relationship, from first impression, to office branding, to post-sale adoption.

Micromine's internal team led marketing and sales strategy, entrusting LumoLab with the structural execution, with some strategic input during early discussions.
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Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

Building confidence before the sale

Prospects evaluating enterprise software need to feel the company behind it.

Consistent design across campaigns, website, and sales materials gave Micromine the authority to compete globally.

Reducing drop-off after it

Onboarding is where software relationships are won or lost. Visual continuity through the post-sale experience helped new users settle into the platform faster.

LumoLab contribution

350+

assets
built

105

Campaigns
& Events

/ From the
Micromine Team

Trevor's intuitive and thoughtful design process saved us dozens of iterations.
‍

David Dunstan Global Marketing Director

‍

Trevor was instrumental in shaping our corporate brand, delivering visually striking and strategically grounded work.

Eaton Lee Global Marketing Executive

‍

Explore

Our strategic work across industries
‍

Rekindled

Branding a traditional Finnish sauna and cold plunge.

Brand framework

Signage

Curious about branding costs? Try our budget guide.
‍

Explore

Gold Industry Group

Energising diverse industry and community engagement.

Bloom & Grow

Build momentum and retention for inspired childhood education.

Technocentrics

Position engineering design consultancy for enterprise contracts.

/ What makes this different
‍

Direct access to the people doing the thinking and the work.

We limit all assignments to two branding veterans, hand-picked from our senior network.

Deep expertise means swifter development, fewer revisions, and no costly handovers.

One team, end to end.

Our principals are integrated specialists with strategy, design, copy, and build under one roof.

Less bloat, no gaps between disciplines, and a faster, more focused rollout across advertising, PR, and broader marketing activity.

Less internal friction

A well-structured brand framework reduces internal debate and speeds up sign-off.

Fewer meetings, faster decisions, and more bandwidth for your team to focus on the work that actually moves the needle.

If you care about how you show up in a competitive market, you'll want Trevor in your corner.
‍

Adrian Young former Head of Product, spookfish (Now Eagleview)
‍

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process. ‍‍
‍

Say goodbye to:
‍

⊘ Gridlock from conflicting priorities

⊘ Communication bloat across teams

⊘ Fatigue from complexity & overload

⊘ Confused handoffs that create blockages

and say hello to:
‍

❭ Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs

❭ Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution

❭ Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities

❭ Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team

A core team based in Australia, serving marketing leads worldwide.
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➔ | Your time | XX:XX

➔ | Perth | XX:XX

➔ | Los angeles | XX:XX

➔ | London | XX:XX

➔ | Oslo | XX:XX

➔ | Madrid | XX:XX

➔ | Dubai | XX:XX

➔ | Copenhagen | XX:XX

➔ | Sao Paulo | XX:XX

➔ | Seoul | XX:XX

➔ | Cairo | XX:XX

➔ | New York | XX:XX

Every quarter
without strategic
positioning can sacrifice:

2% of future revenue Nielsen

Market visibility as
competitors strengthen
their position

Higher client acquisition
costs as generic positioning
forces price competition

Distinctive branding delivers positive returns:

30% more
efficient marketing McKinsey

67% stronger market perception Deloitte

3x sales volume Kantar Millward Brown

Why
we built our curated
creative network.
‍

Our Founding mission

More Client Projects

Athlone partners CALIFORNIA ➔ La Lumiere AUSTRALIA ➔ Baker et Chef

Is your marketing team dreading brand development? ✺ You're in good hands.
‍

Our framework overcomes painful feedback loops and management layers.

Unpack this further

Close this up

⇢

Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.

‍
‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.
‍
‍

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.
‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.

‍

Let's discuss how we can craft your brand to speak with confidence.
‍

fill our briefing form

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Make an appointment with LumoLab

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Choose a date and time that works for you

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Booking Confirmed

Thank You for Booking!

Your initial discussion has been scheduled. Check your email for confirmation details.

Your appointment has been confirmed.

Precision branding and visual design forgrowth-stageventures.

/ The brands customers love aren't accidents.

/ One software client. Four years. 105 projects.

Prospects evaluating enterprise software need to feel the company behind it. Consistent design across campaigns, website, and sales materials gave Micromine the authority to compete globally.

Onboarding is where software relationships are won or lost. Visual continuity through the post-sale experience helped new users settle into the platform faster.

350+

105

/ From the Micromine Team

Trevor's intuitive and thoughtful design process saved us dozens of iterations.‍

Trevor was instrumental in shaping our corporate brand, delivering visually striking and strategically grounded work.

Our strategic work across industries‍

Branding a traditional Finnish sauna and cold plunge.

Curious about branding costs? Try our budget guide.‍

Energising diverse industry and community engagement.

Build momentum and retention for inspired childhood education.

Position engineering design consultancy for enterprise contracts.

/ What makes this different‍

Direct access to the people doing the thinking and the work.

We limit all assignments to two branding veterans, hand-picked from our senior network.

Deep expertise means swifter development, fewer revisions, and no costly handovers.

One team, end to end.

Our principals are integrated specialists with strategy, design, copy, and build under one roof.

Less bloat, no gaps between disciplines, and a faster, more focused rollout across advertising, PR, and broader marketing activity.

Less internal friction

A well-structured brand framework reduces internal debate and speeds up sign-off.

Fewer meetings, faster decisions, and more bandwidth for your team to focus on the work that actually moves the needle.

If you care about how you show up in a competitive market, you'll want Trevor in your corner. ‍

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process. ‍‍‍

Say goodbye to:‍

and say hello to:‍

A core team based in Australia, serving marketing leads worldwide. ‍

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

Every quarter without strategic positioning can sacrifice:

2% of future revenue Nielsen

Market visibility as competitors strengthen their position

Higher client acquisition costs as generic positioning forces price competition

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

Distinctive branding delivers positive returns:

30% more efficient marketing McKinsey

67% stronger market perception Deloitte

3x sales volume Kantar Millward Brown

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

Why we built our curated creative network.‍

Is your marketing team dreading brand development? ✺ You're in good hands. ‍

Our framework overcomes painful feedback loops and management layers.

Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs. We distill the process into clear communication and thoughtful design.‍‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making. ‍‍

Your team members feel heard and valued through a collaborative process that creates natural consensus. We uncover buyer intelligence and identify market opportunities together.‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.‍

Launch body care concept for eco-aware consumers

Launch innovative bakery crossover concept

Position with authority within the industrial space

Let's discuss how we can craft your brand to speak with confidence.‍

Make an appointment with LumoLab

Thank You for Booking!

Precision
branding and
visual design for
growth-stage
ventures.

Prospects evaluating enterprise software need to feel the company behind it.

Consistent design across campaigns, website, and sales materials gave Micromine the authority to compete globally.

/ From the
Micromine Team

Trevor's intuitive and thoughtful design process saved us dozens of iterations.
‍

Our strategic work across industries
‍

Curious about branding costs? Try our budget guide.
‍

/ What makes this different
‍

If you care about how you show up in a competitive market, you'll want Trevor in your corner.
‍

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process. ‍‍
‍

Say goodbye to:
‍

and say hello to:
‍

A core team based in Australia, serving marketing leads worldwide.
‍

What should branding cost for your business size and goals?
‍

What should branding cost for your business size and goals?
‍

Every quarter
without strategic
positioning can sacrifice:

Market visibility as
competitors strengthen
their position

Higher client acquisition
costs as generic positioning
forces price competition

What should branding cost for your business size and goals?
‍

30% more
efficient marketing McKinsey

What should branding cost for your business size and goals?
‍

What should branding cost for your business size and goals?
‍

Why
we built our curated
creative network.
‍

Is your marketing team dreading brand development? ✺ You're in good hands.
‍

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.

‍
‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.
‍
‍

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.
‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.

‍

Let's discuss how we can craft your brand to speak with confidence.
‍