senior brand architects

We’re the principals in the conversation, fully forming the brand, start to finish.

formulate /

Design /

write /

Build /

Shaping the expressive core of your growth-stage brand. Principal to principal. No layers in between.
‍

Four years with micromine

Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.

/ Most marketing teams quietly dread brand development, and we don’t blame them.

Endless feedback loops.

Notes coming back third-hand.

Stakeholders who can’t agree.

The work suffers, and the team has no appetite to do it again.

We built LumoLab to take that part off your plate, with the formula outlined below.

/ Our formula
‍

Directors only.

Two senior principals on each engagement, drawn from four of us.

One roof.

Strategy, design, copy and build in the same conversation. Fewer gaps, fewer revisions, a faster rollout.

Investment into alignment.

We help internal stakeholders align and progress. Our process cuts out pointless circling back.

Evidence over opinions.

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing taste.

/ Four years as Micromine's external design partner.
‍

The global mining-software leader needed one coherent visual language across every buyer touchpoint, from the enterprise sales deck to the adoption event.

We evolved and maintained the brand language, principal-to-principal with their marketing team.

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

40

months of
engagement

350

assets
built

105

Campaigns
& Events

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

He also unpacks why things are truly important, helping to get the team centered on the thinking.

David Dunstan Global Marketing Director

‍

Explore case study

print /

digital /

OOH /

office /

/ Launching Rekindled: Finnish thermal wellness for Perth.
‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once.

Premium enough to command its price, warm enough to make a weekly ritual.

We built the full framework: positioning, identity, imagery system, signage and web direction, ready for launch day.

8

months to launch

1

brand system

2

promises in one identity

Brand framework /

Identity /

Signage /

/ See a rundown of the brand system we built.
‍

Explore

/ Scoping for branding, but need a number you can defend?
‍

The brand system and the framework to run it, scoped for your size and goals.

Get the range

/ Our work

‍

TRUSTED BY the teams at /

A quiet place in the hand. enriched by Australian botanicals.

Brand framework

LA LUMIERE /

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Our Principals
‍

Branding + Design + websites
‍

Trevor
‍

Diverse folio serving clients within hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech spaces.

Art Direction + illustration + Animation
‍

Tracey
‍

AGDA Juror, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

brand Marketing + Public Relations
‍

Suyeon
‍

Diverse client folio of integrated marketing and branding strategies across global enterprises and SMEs.

3D creative direction
‍

Bach
‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Adrian Young Head of Product, spookfish
‍

Let's remove the dread
from your next brand project.
‍

Brief us in

We’re the principals in the conversation, fully forming the brand, start to finish.

Shaping the expressive core of your growth-stage brand. Principal to principal. No layers in between.‍

/ Most marketing teams quietly dread brand development, and we don’t blame them.

Endless feedback loops.

Notes coming back third-hand.

Stakeholders who can’t agree.

The work suffers, and the team has no appetite to do it again.

We built LumoLab to take that part off your plate, with the formula outlined below.

/ Our formula‍

Directors only.

Two senior principals on each engagement, drawn from four of us.

One roof.

Strategy, design, copy and build in the same conversation. Fewer gaps, fewer revisions, a faster rollout.

Investment into alignment.

We help internal stakeholders align and progress. Our process cuts out pointless circling back.

Evidence over opinions.

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing taste.

/ Four years as Micromine's external design partner. ‍

The global mining-software leader needed one coherent visual language across every buyer touchpoint, from the enterprise sales deck to the adoption event.

We evolved and maintained the brand language, principal-to-principal with their marketing team.

40

350

105

Trevor's intuitive and thoughtful design process saved us dozens of iterations.He also unpacks why things are truly important, helping to get the team centered on the thinking.

/ Launching Rekindled: Finnish thermal wellness for Perth.‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once. Premium enough to command its price, warm enough to make a weekly ritual.

We built the full framework: positioning, identity, imagery system, signage and web direction, ready for launch day.

8

1

2

/ See a rundown of the brand system we built.‍

/ Scoping for branding, but need a number you can defend?‍

The brand system and the framework to run it, scoped for your size and goals.

/ Our work‍

Creating trust with people who buy the expertise.

Weight for the industry. Warmth for the community.

Wonder a child will chase. Structure a parent will buy.

A quiet place in the hand. enriched by Australian botanicals.

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Our Principals‍

Trevor‍

Diverse folio serving clients within hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech spaces.

Tracey‍

AGDA Juror, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

Suyeon‍

Diverse client folio of integrated marketing and branding strategies across global enterprises and SMEs.

Bach‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

If you're building trust in the marketplace, you'll want Trevor in your corner.‍‍

Let's remove the dread from your next brand project.‍

Shaping the expressive core of your growth-stage brand. Principal to principal. No layers in between.
‍

/ Our formula
‍

/ Four years as Micromine's external design partner.
‍

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

He also unpacks why things are truly important, helping to get the team centered on the thinking.

/ Launching Rekindled: Finnish thermal wellness for Perth.
‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once.

Premium enough to command its price, warm enough to make a weekly ritual.

/ See a rundown of the brand system we built.
‍

/ Scoping for branding, but need a number you can defend?
‍

/ Our work

‍

/ Our Principals
‍

Trevor
‍

Tracey
‍

Suyeon
‍

Bach
‍

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Let's remove the dread
from your next brand project.
‍