We’re the principals in the conversation,
and we build the work.

formulate /
Design /
write /
Build /

Shaping the expressive core of your growth-stage brand.  Principal to principal. No layers in between.
‍

Four years with micromine
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Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.



/ Most marketing teams quietly dread brand development.

And we don’t blame them.

Endless feedback loops.

Notes coming back third-hand.

Stakeholders who can’t agree.

The work suffers, and the team has no appetite to do it again.

We built Lumo Lab to take that part off your plate, and still make work you’ll be glad to live with.


/ Our formula
‍

Directors only.

Two senior principals on each engagement, drawn from four of us.

One roof.

Strategy, design, copy and build in the same conversation. Fewer gaps, fewer revisions, a faster rollout.

Evidence over opinions.

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing taste.

/ Four years as Micromine's external design partner.  
‍

The global mining-software leader needed one coherent visual language across every buyer touchpoint, from the enterprise sales deck to the adoption event.

We evolved and maintained the brand language, principal-to-principal with their marketing team.

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

40

months of
engagement

350

assets
built

105

Campaigns
& Events

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

He also unpacks why things are truly important, helping to get the team centered on the thinking.

David Dunstan Global Marketing Director

‍

Explore case study
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/ Launching Rekindled: Finnish thermal wellness for Perth.
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A premium sauna and cold-plunge sanctuary needed a brand that could hold two promises at once.

Luxurious enough to command its price, warm enough to become a weekly ritual.

We built the full framework: positioning, identity, imagery system, signage and web direction, ready for launch day.

8

months to launch

1

brand system

2

promises in one identity

Explore the process behind the branding.

Brand framework /
Identity /
Signage /
Explore
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/ A number you can defend.
‍

Brand, and the work to run it, scoped for your size and goals.

Get the range
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/ Our work

‍

Gold Industry Group

Weight for the industry. Warmth for the community.

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Bloom & Grow

Wonder a child will chase. Structure a parent will buy.

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Technocentrics

Identity for the people who buy expertise.

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TRUSTED BY the team at
LA LUMIERE

A quiet place in the hand. Botanicals from here.

Brand framework
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Baker et chef
>>>

French pedigree, no pretence.

Brand framework
Website
Photography
social
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ESS
>>>

The reputation they already had, made visible.

Brand framework
3D visuals
Brand imagery
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/ Our Principals
‍


Branding + Design + websites
‍

Trevor
‍

Diverse folio serving clients within hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech spaces.


Art Direction + illustration + Animation 
‍

Tracey
‍

AGDA Juror, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.


brand Marketing + Public Relations 
‍

Suyeon
‍

Diverse client folio of integrated marketing and branding strategies across global enterprises and SMEs.


3D creative direction 
‍

Bach
‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.




If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Adrian Young Head of Product, spookfish
‍


Let's remove the dread
from your next brand project.
‍

Brief a project
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