>>> Bloom & Grow Education >>>

Wonder a child will chase.
Structure a parent will trust.
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Bloom & Grow teaches primary-aged kids by following their curiosity. The brand had two people to win at once: the child who has to want to walk in, and the parent who has to believe it's worth it.

Over five years we built the look, the words and everyday materials their team kept using.

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Industry

Childhood Learning

Engagement

Brand & Marketing
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Worked together

2019-24. Five Years

SCOPE

Brand framework, key visuals, website (design, copy, build), teaching materials, parent timetables, notes, door hangers, founder photography
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Child-like wonder, with enough sophistication that the parent doesn’t walk away.

Key visuals
built the way
film stills are.

The pictures are the language.

B

We spent more time choosing pictures than writing words.

Too cute, and a parent sees babysitting. Too polished, and a child sees school. We kept looking and crafting until one picture did both.

The writing program is built around a castle, so kids don't get think 'worksheet', they images a world with rooms to explore.

That castle gave us the whole visual language.

/ What we made.

For the child. Key visuals built like film stills, so the bedroom shot and castle engages the imagination.

Teaching materials are in the same world. A congratulations note, addressed to them.
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For the parent. A learning timetable that shows the structure behind the fun. Thank-you notes. Door hangers. Founder photography, so they could see who they were trusting.
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For the team. The brand framework that held it together, and a website we designed, wrote and built.

Sample project

Most companies have this split somewhere: the person who uses the product isn't the person who signs off on it. Here it was a primary schooler and their parent. One team carried it from the brand framework to the door hanger, with no handoffs.

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Sample project