We crafted Bloom & Grow Education's branding to bring children into a world of discovery.
Industry
Childhood Learning
Key Project
Brand & Marketing Assets
Tenure
2019-24
B
Visual storytelling can power moments that foster a new love of learning in young people.
The challenges
Primary-aged education brands have two core audiences - parents and their children, and one cannot appeal to one at the expense of the other.
Due to the low cost of establishing a business in this industry, branding isn't always seen as a must have. However, if you're a premium offer, branding is essential to immediately signal your expertise and the value of the investment into a child's education. It help you attract the ideal buyer, by truly understanding what motivates.
Branding takes communication cues and languages, finds the nuances of your business, and translates it through imagery, words and elements that create an immediate understanding in the buyers mind.
In education, competition can drive you to see the value in formulating a distinct, powerful presence.
We give you invest in enhanced visibility in the marketplace, creating a world around the defining values and opportunities that come with your offer.
The brand architecture is built on these core foundational pillars:
⇢ Success through curiosity
⇢ Self-motivated learning
⇢ Sensorial learning experiences
⇢ Founder-designed programs
Bloom & Grow guides young primary-aged learners to success through curiosity and self motivated learning
ALINA-MIHAELA BUŞAN
65% of the world's population are primarily visual learners, while only 30 percent are auditory-first learners.
Childlike wonder mixes with a sophistication that resonates with both young learners and their parents alike.
Dreamy, yet realistically crafted imagery builds a curious world of learning & exploration.
sector insights
We found that even childhood learning is impacted profoundly by crafted visuals.
By ensuring every design choice creates meaning, children are empowered to learn.
400%gain in retention when visuals are used with text, rather than text alone.
VideoScribe
65%of information presented visually is retained after 3 days with only 10-20% retained from written and spoken information.
DALe, Joyce and Showers
90%of information transmitted to the brain is visual.
CrowdRiff
02
Effects
The outcome of the campaign measured in numbers.
32.6 %
More clients
1
Effie award
22 423
Social media likes
322k
Subscribers
Parents receive learning programs and timetables that are intelligently engineered to build trust and demonstrate value.
