Branding takes everything a business stands for and wraps it into a package that buyers can immediately feel connected to.

In this case its connecting ones love of food with the discovery of age-old French traditions and modern culinary arts, over light conversation and no pretense.

The cafe-concept's mission was to delight fun-loving explorers and discerning foodies. Visitors loved the care and sophistication in each cake, bread and dish presented at Baker et Chef.

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The texturally rich photography, creates the sensory connection, putting the culinary artistry on display.
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Creating anticipation and truly instagram worthy moments, fed into a broader strategy that gave the founders freedom to truly focus on championing local produce and natural flavours, rather than leaning on processed ingredients, sugars and salts.

The Team was committed to using premium local meets from local suppliers, and sourcing fruits directly from local farms - even for jams and conserves.

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Baker et Chef has since closed, but its legacy remains a testament to the memories and connections the brand and team fostered.