As a commercial industrial parts supplier, ESS had already built a strong reputation for its superb customer service and responsiveness.

The existing branding, however, wasn't properly signalling ESS as a trusted team, but rather had the team looking under-resourced.  

And yet, once a client onboards with ESS, it finds itself connected into a great partner supplier relationship.

Since ESS was targeting larger contracts, it now saw a rebrand as essential. We looked at building a strategic brand foundation that helps the brand truly identify as a responsive, adaptable and trusting partner.
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The brand signals expertise and readiness, tempered with corporate pragmatism.
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Even in industrial settings, competition can drive companies to take branding seriously.

We help brands signal visibly in the marketplace, by creating a world around the defining values and opportunities that come with your offer.

More than simply knowing who to talk to, we dive into understanding how they think, and what motivates, and what steps actually lead to a decision.

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