We led Gold Industry Group's strategic brand refresh to create human connection with its diverse audiences.
National Industry Body
Brand Revitalization
2023-25
The Gold Industry Group reaches audiences across Australia and well beyond its industry circle.
The organisation runs high engagement activities across schools, sports, universities and industries, but wanted to connect all these activities and communication modes together into a cohesive and refined brand.
The refreshed brand architecture is built on three foundational pillars:
⇢ Heritage + National Identity
⇢ Sustainability + Community Trust
⇢ Future Value + Innovation
GIG is a unifying force for participants within Australia's gold sector.
The refreshed brand brings intelligence and humanity, reinforcing GIG's role as a community catalyst.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
LumoLab will think deeply on your problem and arrive at a truly effective solution.
lumolab
Driven by buyer motivation and behavioural insights, the Brand refresh connects powerfully and makes room for cultural stories that build trust.
53page brand implementation manual including copy writing.
Jared Butt
Marketing & Comms Manager
Gold Industry group AUstralia
Marketing & Comms Manager
Gold Industry group AUstralia
He has an incredible eye for detail and a real knack for turning complex ideas into clean, engaging visuals.
Jared Butt
Marketing & Comms Manager
Gold Industry group AUstralia
Marketing & Comms Manager
Gold Industry group AUstralia
One of the most talented and reliable designers I’ve worked with — creative, strategic, and calm under pressure. A true creative partner and a pleasure to work with.
The brand system has 'extensions' that to appeal to youth, without sacrificing vital cohesion.
A series of characters we've called Nuggles appeals to the youngest.
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LumoLab helps forward thinking brands to create tangible business value.
If you're keen to explore a refreshed, cohesive vision of your brand, consider downloading our Stress-Free Branding Blueprint, available for free below, until 25 May 2025.
