40

months working beside the marketing team

350

marketing and sales assets built

105

briefs
delivered. That's a brief delivered roughly every 12 days, for 40 months.

>>>

We built on the same language every year, instead of restarting at every campaign.
‍

Sales could frame each product the way a geologist or mine planner actually sees it. The same language carried into onboarding, so clients met a product that sounded like the one they'd bought.
‍

One LumoLab principal, Trevor Soh, stayed on the account for all 40 months. That's who the quotes below are about.

Trevor brings a pragmatic and rational mindset to crafting our assets. He isn't a designer that does things superficially.

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

David Dunstan
Head of Global Marketing

Trevor distilled brand values into clean, confident visuals that sharpen our positioning and unify across touchpoints.

Eaton Lee
Global Marketing Executive

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

Tatiana
Product Marketing Manager

/ What we made.

In the sale. Brochures, advertising, sales decks, 3D key imagery, out-of-home, office branding, icon system, event branding, onboarding, digital case studies, website widget design, banners and hoarding.
‍

At launch. For Micromine Grade Copilot, airport digital advertising, product launch campaigns, print ads, brochures.
‍

After the sale. Onboarding and adoption event materials. 3D animations for onboarding and testimonial videos.

One brand language, from the first sales deck to client onboarding
‍

Micromine needed a global software brand its marketing team could run with: sharp and memorable in the sale, still familiar when the client sits down to learn the product.

‍

Mining Software
‍

Brand & Marketing

2020-24, 40 months

Branding evolution nad consulting, brochures, advertising, 3D key imagery, out-of-home, office branding, icon system, event branding, onboarding, digital case studies, website widget design, banners and hoarding.
‍

40

months working beside the marketing team

350

marketing and sales assets built

105

briefs
delivered. That's a brief delivered roughly every 12 days, for 40 months.

We built on the same language every year, instead of restarting at every campaign.
‍

Sales could frame each product the way a geologist or mine planner actually sees it. The same language carried into onboarding, so clients met a product that sounded like the one they'd bought.
‍

One LumoLab principal, Trevor Soh, stayed on the account for all 40 months. That's who the quotes below are about.

Trevor brings a pragmatic and rational mindset to crafting our assets. He isn't a designer that does things superficially.

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

Trevor distilled brand values into clean, confident visuals that sharpen our positioning and unify across touchpoints.

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

/ What we made.

Icons give each key product feature
a mark the sales team and the buyer
both remember.

‍

One brand language, from the first sales deck to client onboarding‍

Micromine needed a global software brand its marketing team could run with: sharp and memorable in the sale, still familiar when the client sits down to learn the product.‍

Mining Software‍

Brand & Marketing

2020-24, 40 months

Branding evolution nad consulting, brochures, advertising, 3D key imagery, out-of-home, office branding, icon system, event branding, onboarding, digital case studies, website widget design, banners and hoarding.‍

40

months working beside the marketing team

350

marketing and sales assets built

105

briefsdelivered. That's a brief delivered roughly every 12 days, for 40 months.

We built on the same language every year, instead of restarting at every campaign.‍

Sales could frame each product the way a geologist or mine planner actually sees it. The same language carried into onboarding, so clients met a product that sounded like the one they'd bought.‍

One LumoLab principal, Trevor Soh, stayed on the account for all 40 months. That's who the quotes below are about.

Trevor brings a pragmatic and rational mindset to crafting our assets. He isn't a designer that does things superficially.Trevor's intuitive and thoughtful design process saved us dozens of iterations.

Trevor distilled brand values into clean, confident visuals that sharpen our positioning and unify across touchpoints.

I’d gladly recommend Trevor to anyone looking for a skilled and dependable designer.

/ What we made.

Icons give each key product feature a mark the sales team and the buyer both remember.‍

One brand language, from the first sales deck to client onboarding
‍

Micromine needed a global software brand its marketing team could run with: sharp and memorable in the sale, still familiar when the client sits down to learn the product.

‍

Mining Software
‍

Branding evolution nad consulting, brochures, advertising, 3D key imagery, out-of-home, office branding, icon system, event branding, onboarding, digital case studies, website widget design, banners and hoarding.
‍

briefs
delivered. That's a brief delivered roughly every 12 days, for 40 months.

We built on the same language every year, instead of restarting at every campaign.
‍

Sales could frame each product the way a geologist or mine planner actually sees it. The same language carried into onboarding, so clients met a product that sounded like the one they'd bought.
‍

Trevor brings a pragmatic and rational mindset to crafting our assets. He isn't a designer that does things superficially.

Trevor's intuitive and thoughtful design process saved us dozens of iterations.

Icons give each key product feature
a mark the sales team and the buyer
both remember.

‍