We helped build Micromine's brand authority and trust in the mining technology space.
Industry
Commercial Technology
Key Project
Brand & Marketing Assets
Tenure
2020-24
Micromine brings software innovation in the mining space, packaged with a trusted, collaborative client experience.
How does a company with this nuanced messaging, affirm this through branding language, both visual and verbal.
The challenges
Branding is a broad toolkit of communication cues and languages. We understand how to communicate these nuances through imagery, words and elements that create an immediate understanding in the buyers mind.
In industrial technology, competition can drive companies to see the value in formulating a distinct, powerful presence.
We help your brand signal visibly in the marketplace, by creating a world around the defining values and opportunities that come with your offer.
More than simply knowing who to talk to, we dive into how they think, what motivates, and what steps actually lead to a decision.
The brand's architecture is built upon five core pillars:
⇢ Mining Software Solutions
⇢ Excellence in Product Design
⇢ Client Support & Partnership
⇢ Delivering on Value
⇢ Dedication to Innovation
This business identity is Micromine's strategic core, message, mission, and voice.
Trevor unpacks why things are truly important, rather than offering a sausage factory-like output.
David Dunstan Global Marketing Director Micromine
Precision-built branding tailored specifically to buyers in the mining tech marketplace.
The brand's ecosystem mirrors the intelligence and ease customers experience.
Visual language easily creates space for layered meaning and even animations that elevate engagement.
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lumolab's contribution
Building brand authority across four years
105major projects, campaigns and events for which we've provided marketing execution.
He's not a designer that does things superficially. He brings a pragmatic and rational mindset to crafting our assets.
David Dunstan Global Marketing Director Micromine
LumoLab's approach to branding is based not on style trends, but is instead informed by customer motivations and how your unique offer connects with their needs.
By structuring information for meaning and ease we uncover how the brand will communicate naturally.
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We rely on the brand and the sales team to frame the offer through the lens of the expert mine specialist.
