Branding & Design
We craft strategic brand systems ✺ that drive organisational optimism and buyer connection.
A brand requires at least seven meaningful buyer interactions to create an inspired purchase.
the risks of inaction
Conversely, a brand can lose 2% of future revenue for every quarter they halt ads, content engagement and other brand building actions.
A continuous plan to connect and interact through a cohesive brand presence, is key to growth.
Seeding long term sales
Recent research shows that brand building (upper funnel marketing) :
❭ Nielsen Seeds long term sales and increases revenue by 23%.
❭ Nielsen Moderates customer acquisition costs.
❭ McKinsey Delivers 30% marketing efficiency gains.
❭ Deloitte Well-executed campaigns see a 67% lift in market perception.
Data sources Gartner, Deloitte, HubSpot, Statista, IBISWorld, GoodFirms, Clutch, Upwork, Wordstream, Statista, Nielsen, industry-specific reports and benchmarks.
Marketing Directors can hit stifling complexity as they scale up.
Internally they face
Conflicting brand perspectives
Tussles over strategic alignment on core decisions
and pressures to
build visibility and reach
be uniquely identified among competitors
have a cohesive presence across all interactions
build a strategic flow from prospect to purchase
LumoLab overcomes these through
(1)direct expertise to design principals on end-to-end brand asset development
(2)strategic depth protected from being diluted or lost in layers of approval
(3)frameworks that streamline progress and promote stakeholder alignment
Direct end-to-end collaboration with our strategists
a Streamlined framework
We match you with 1 to 2 carefully selected senior strategists who undertake project management, planning, creative direction and asset development.
we work to
❭ Established brand frameworks and methods
❭ A highly focussed collaborative system that progresses at pace
❭ Elevate sales and build buyer connection over months and years
1"
"He is balanced, creative, flexible, with a great design eye. ✺A real partner to us.
Kristy Reilly ChIEf executive officer, Gold Industry group AUstralia
Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.
Say goodbye to:
⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages
and say hello to:
❭ Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
to enterprise-level Brand Principals who handle your entire project without handoffs
❭ Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
Each design principal combines strategy, enterprise knowledge, and design execution
❭ Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭ Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
Brand + web + content + lead gen seamlessly integrated in a small, agile team
1"
His ability to explain the underlying rationale, is better than others, even agencies.
He makes design decisions feel intuitive and natural.
David Dunstan Global Marketing Director, Micromine
Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.
Say goodbye to:
⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages
and say hello to:
❭ Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
to enterprise-level Brand Principals who handle your entire project without handoffs
❭ Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
Each design principal combines strategy, enterprise knowledge, and design execution
❭ Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭ Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
Brand + web + content + lead gen seamlessly integrated in a small, agile team
If you care about how you show up in a competitive market, you'll want Trevor in your corner.
aDRIAN yOUNG
hEAD OF pRODUCT
sPOOKFISH, NOW EAGLEVIEW
hEAD OF pRODUCT
sPOOKFISH, NOW EAGLEVIEW
He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.
Tatiana Khamanova
pRODUCT MARKETING MANAGER
mICROMINE
pRODUCT MARKETING MANAGER
mICROMINE
The quality makes life a lot easier and saves us dozens of iterations to get it right.
Probably one of the best we've engaged, even comparing to large agencies.
David dunstan
Global Marketing Director
Micromine
Global Marketing Director
Micromine
One of the most talented and reliable designers I’ve worked with — creative, strategic, and calm under pressure.
Jared Butt Marketing & Comms Manager, Gold Industry Group
Our work
A brief look into our work
Re-energize an national industry to engage diverse audiences
Brand Ecosystem
strategic refresh
copywriting
design & Imagery
Accelerate an innovative software platform for global reach
Product branding
Advertising
event branding
3d & Animation
Office interior Graphics
Build momentum for inspired childhood education start up
brand ecosystem
3D Visuals
Instructional design
website
CONNECTIng globally . Available across time zones
Perth, Australia ✺ Serving Marketing Directors worldwide
➔ | your time | XX:XX
➔ | Perth | XX:XX
➔ | los angeles | XX:XX
➔ | New york | XX:XX
➔ | london | XX:XX
➔ | madrid | XX:XX
➔ | copenhagen | XX:XX
➔ | sao paulo | XX:XX
➔ | Seoul | XX:XX
FOR MARKETING DIRECTORS WHO NEED INTERNAL ALIGNMENT
Dreading brand development? ✺ You're in good hands.
Our framework overcomes painful feedback loops and management layers. We unpack this below.
Our collaborative framework:
You'll work directly with the principals — no junior designers, no confusing handoffs.
We distill the process into clear communication and thoughtful design.
We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.
The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.
Your team members feel heard and valued through a collaborative process that creates natural consensus.
We uncover buyer intelligence and identify market opportunities together.
On delivery, you'll own a brand that has strategic optimism and feels authentically yours.
Additional Client Projects
Athlone partners CALIFORNIA ➔ La Lumiere AUSTRALIA ➔ Baker et Chef
Build messaging and market presence for LA based bookkeeping firm
brand ecosystem
website
Advertising & Content
Lead Generation
Launch body care concept for eco-aware consumers
Brand Ecosystem
Packaging Concept
Launch innovative bakery crossover concept
brand ecosystem
Content & Social
Photography
website
Why clients choose LumoLab
One-to-one, direct interface with experienced design principals.
streamlined, integrated
no management layers
enterprise-grade
data-led design
Your core brand idea grounded on deep buyer profiling and market intelligence.
Want to speak about your brand story?
Let's connect and discuss how we can bring your vision to life.
Schedule an appointment
Make an appointment with LumoLab
INVESTMENT OPTIONS FOR BUSINESSES AT EVERY STAGE
Discover branding
packages that harness
the combined impact
of branding, websites,
and lead generation.
Position with authority within the industrial space
Brand Ecosystem
3D Visuals
brand imagery
